Alaska USA - Million Points Mania
print / digital / in-branch
Project: Alaska USA Federal Credit Union Credit card sign up program and giveaway.
Challenge: Credit cards from various institutions basically all offered the same rates and perks. Alaska USA Federal Credit Union wanted a way to stand out from the competition by making their VISA Signature card a more attractive vehicle for everyday purchases.
Solution: Created Million Points Mania – a reward contest with the grand prize of a million points, which could be used to purchase a wide variety of travel and merchandise. Each time a card holder used their card during a predetermined time period, they would be entered to win. Colorful in-branch posters, digital banners, mall signage, and radio spots encouraged people to play.
My Role: Conceived and created all print and digital assets.
In-branch executions.
Mall take over executions.
