Alaska USA - Direct Deposit

PRINT / In-BRANCH / DIGITAL

Project: Introduce the capability for Alaska USA customers to deposit checks remotely via their smartphones.

Challenge: Remote deposit is something offered by most financial institutions, so standing out from the competition was important. The communications needed to be entertaining and confident to breakthrough the advertising clutter.

Solution: Created print ads that made checks and phones the stars. In print executions, checks were encouraged to “Say Cheese” and “Smile,” as if they were people posing to have their pictures taken. Print was supported by radio spots that also introduced the concept.

My Role: Came up with the concept and also wrote the headlines and art directed each print execution.

ALL WORK