Microsoft - Software Asset Management
DIRECT INTERNAL COMMUNICATION
Project: Create awareness among Microsoft employees about the benefits of talking to company clients about Microsoft’s Software Asset Management tools that help companies optimize their software assets.
Challenge: Microsoft employees were bombarded daily with company-wide communications and other advertising that they tended to ignore. This initiative needed to stand out, get noticed and get acted upon.
Solution: We created a super hero named SAM (an acronym for Software Asset Management) who was delivered in highly designed boxes. These colorful boxes served as a messaging platform that also directed recipients to a website where they could learn how SAM could help their customers. SAM stayed on the recipients’ desks, acting as a constant reminder to keep their customers informed.
My Role: Came up with the idea for SAM and then led the project from an art direction standpoint, working with a team to bring the character and his packaging to life, from concept to 3D modeling to the finished product.
SAM was delivered internally to Microsoft employees.
Initial concept designs for the SAM character.
The messaging and copy were integrated into the graphic design of the box.
The figure came with a laptop stand that reinforced the messaging and provided a unique url to learn more about Software Asset Management.
